EmblemHealth

I love New York City. Emblem does, too. It's their home. When we started this campaign, they wanted to be the one health care company that actually embodies "what care feels like." In talking with them, we realized that they were very proud of their employees. And proud of the city they represented. So, why wouldn't we meld the two together? We interviewed hundreds of employees to find the ones who were most like the company they work for: caring, compassionate and with a love for helping people in New York stay healthy, get well and live better.