Bank of America

For almost 5 years, I’ve directed the social work for Bank of America. When they first decided to dip their toes into the social sphere, they relied heavily on my team to make it work. And it was wonderful. We showed them how powerful and effective social advertising can be, not only in acquiring customers, but changing brand sentiment and favorability across the board. And for the past five years their social base—and their trust in us as an advertising partner—never stopped growing.